13 January 2026

British pork consumption is on the rise

Liam Byrne, our Domestic & International Marketing Director, explains how our campaigns have reshaped the way people think about British pork.

23 June 2025

AHDB’s new British pork campaign cuts through with fresh take on familiar favourites

AHDB’s new marketing campaign, ‘This is British pork. But not as you know it’, reinvigorated public perception of pork and reached audiences who might have overlooked it.

5 June 2025

Championing British pork year-round on social media

Over the past year, Love Pork’s social media activities have played a pivotal role in engaging and informing consumers about the benefits of choosing British pork.

30 January 2025

New marketing campaign showcases British pork like never before

A new advert championing British pork as a delicious, healthy and versatile choice for families hits TV screens in February.

30 January 2026

This is British pork. But not as you know it

'This is British pork. But not as you know it' demonstrates the value and versatility of British pork by enticing consumers with delicious recipes that can easily be made at home.

6 November 2024

Behind the scenes of an AHDB pork marketing shoot

Our marketing team recently travelled to Manchester for an exciting cook-up, where they worked on perfecting recipes for our upcoming campaign.

27 September 2023

Championing British pork as budget-friendly choice for families

Our Feed Your Family For Less With British Pork campaign returns this autumn to inspire consumers to embrace pork as a delicious, budget-friendly, and flexible choice for their family meals.

15 December 2020

Health and taste to the fore in pork ‘midweek meal’ burst

The new year burst of AHDB Pork’s increasingly successful ‘midweek meal’ campaign is just around the corner, with health and taste at its heart.

20 September 2019

New Pork TV advert is coming soon!

New Pork TV ad coming soon

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